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Mollie Bell says many credit unions have a long way to go when it comes to digital marketing.

MONTREAL – Credit unions face stiff competition when it comes to wooing today’s consumers, who have become accustomed to instant gratification in a digital world. In fact, investments made by the financial technology (or “fintech”) industry have tripled from $4 billion in 2013 to $12 billion in 2014, and the majority of those investments are made with millennials in mind.

Natasha Chilingerian

Natasha has served as managing editor for CU Times since March 2015. She also served as a communications specialist for Xceed Financial Credit Union in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer for more than 13 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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