The $207 million Fort Atkinson, Wis.-based Fort Community Credit Union created a buzz recently with its integration of a local rewards program into its smart app from Austin, Texas-based Malauzai Software.
The credit union updated its Malauzai SmartApp Buzz Points rewards program, which the credit union has used since late 2012. It provided members' access to their loyalty account directly through the mobile banking app. Buzz Points provides a revenue-generating banking rewards program with a strong shop local philosophy.
"Malauzai's focus on community institutions made them the ideal mobile banking partner for us, and their ability to integrate with the existing Buzz Points program was a natural fit," Danielle Frawley, chief retail officer of FCCU, said.
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