Facebook celebrated its 11th birthday last February, andlike the nephew you rarely see, it's probably not the sameyoungster you remember. If your credit union is not on Facebook –or if you haven't revisited your Facebook strategy in a few years – here are ten new reasons topump up your game.

1. Facebook is fast becoming a business channel. More than 30million businesses now have a Facebook fan page, and the recentaddition of a 'buy' button will accelerate its goal of becoming aglobal super-mall. Last year, sales exceeded $1 billion. Itstreasure trove of personal data makes marketers salivate and is onereason why Target and Shutterfly recently opened sites.

2. Teenagers are jumping off, but the older crowd is jumping in.Between 2011 and 2014, Facebook saw a 25% drop in teens ages 13-17,while usage from the 35-54 crowd rose by 41%. Those over 55 jumpedeven higher to 80%. For the first time, more than half of all online adults ages 65 and older (56%) useFacebook. This is not your kid's Facebook.