Facebook celebrated its 11th birthday last February, and like the nephew you rarely see, it’s probably not the same youngster you remember. If your credit union is not on Facebook – or if you haven’t revisited your Facebook strategy in a few years – here are ten new reasons to pump up your game.

1. Facebook is fast becoming a business channel. More than 30 million businesses now have a Facebook fan page, and the recent addition of a ‘buy’ button will accelerate its goal of becoming a global super-mall. Last year, sales exceeded $1 billion. Its treasure trove of personal data makes marketers salivate and is one reason why Target and Shutterfly recently opened sites.

2. Teenagers are jumping off, but the older crowd is jumping in. Between 2011 and 2014, Facebook saw a 25% drop in teens ages 13-17, while usage from the 35-54 crowd rose by 41%. Those over 55 jumped even higher to 80%. For the first time, more than half of all online adults ages 65 and older (56%) use Facebook. This is not your kid’s Facebook.  

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

Dig Deeper


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.