Chrome Federal Credit Union, formerly Washington CommunityFederal Credit Union, is undergoing a metamorphosis, and when ithas emerged from its cocoon by year-end, it expects to betransformed in the way of technology and member experience.

“We really think we are a technology company providing financialservices, because we think the world is changing and it is notbrick and mortar anymore,” Christopher George, president/CEO,said.

Chrome FCU, which revealed its new name in April 2015 and has 34employees and two branches, is a $131 million, 11,000-memberinstitution located on the outskirts of Pittsburgh, Pa. that setout to differentiate itself in the market.

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Roy Urrico

Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).