Wellness benefits have become a mainstream offering for most large companies. Smoking cessation, nutrition, fitness and health screenings all have been embraced by employers as a way to address health care costs and improve employee loyalty.

But as wellness programs become the norm, a new way of looking at wellness has emerged, and nontraditional wellness programs are now seen by many employers as a way to get an edge on recruitment and retention efforts. The envelope is being pushed in many directions, but the good news is that an expansive view of wellness has paid off for employers, in attracting young workers, retaining older ones, and even in seeing a good return on investment.

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