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Coming from a family of entrepreneurs, Sharon Cook never thought she’d be working in the corporate world, let alone at a credit union.

“I didn’t go in that direction, but what I found surprising is how much autonomy and support we have here at Mountain America,” Cook, the senior vice president of marketing/public relations at the West Jordan, Utah-based credit union, said. “We’re encouraged to take real ownership of our departments, and that is why I enjoy it here so much.”

While other financial institutions were cutting back in their marketing departments during the recession, the $4.4 billion credit union actively recruited the Women to Watch honoree to help provide the institution with a stronger momentum as the recession began to wind down.

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