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ryan ruud, digital media

As credit unions board the S.S. Digital and the ship sets sail in a sea of opportunity, an iceberg comes into view. As the iceberg adage warns, there’s more than meets the eye.

Misallocation of digital investments

When allocating investment towards digital, an overwhelming emphasis is placed on the online and mobile banking system. Yes, this is a critical touch point on which members engage with and measure a credit union. The demand for this experience to be cutting edge and competitive is great, but it’s only the tip of the iceberg. What lies below the surface presents both a conundrum and opportunity.

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