Credit Union Times has been onsite in Colorado Springs, Colo., for CO-OP THiNK 2015.

The CO-OP Financial Services conference, whose theme is “Seize the Now,” drew hundreds of credit union executives.

Here's a peek at the best THiNK 15 buzz, one tweet at a time:

seize the day, coop think 15, innovation

“Content is king but marketing is queen and runs the household.”

“Social media doesn't matter if you don't know what to say or who to say it to. Use it to 'talk the talk' of your mission.”

“Love the Sparks Wall, looking for some game changing ideas.”

seize the day, coop think 15, innovation

“Mega trends to watch at CO-OP THiNK : 1) Betterment 2) Ubitech 3) Helpful 4) Local Love. “

“We'll never be trendy. No. We're better than that. We're a movement.”

“Credit unions aren't trendy. We are ON TREND!”

“FOMO: Fear of Missing Out. It's a thing!”

“We have age old values. And in the Mega trends we see need for connection, convenience and community.”

trend vs fad know the difference “Local = Community= Big”

“You need to change the way you deliver technology. You can't just roll it out and expect it to work.”

“Convergence is the theme of the conference.”

“Know the difference between a trend and a fad.”

Laurel Myers from The Honest Company discussed mission–driven companies.

“We are the Honest company not the perfect company. @honesty turned neg. feedback on baby wipes into business opportunity. Now top sellers.”

“Co-founders take time to call best customers and greatest complainers. Invest in customer relationship.”

“Fear is a powerful motivator but it's not sustainable. Don't want to make people scared-harness the positive.”

“We not only disclose ingredients, but we also tell consumers what we won't use. Consumers crave knowledge.”

value vs. price assessing “We are who we preach.”

“Together we can make it better…sounds like #creditunions too.”

”2 Challenges in COOP THiNK discussion :How to get involved in local communites AND how to help community members connect to each other.”

”Shoot where the rabbit is going, not where it is. Otherwise you spend your life just catching up.”

”CUs shouldn't compete with banks. Own opportunites banks are too large to even act on.”

“I'm making this choice and that makes me a better person= Value vs price #coopthink. “

Nir Eyal, author of HOOKED on betterment and helping consumers form positive habits.

Nir eyal, hooked “Products/services that start as'toys' explode into huge business Nir Eyal has tried to figure out why/how they change habits.”

“A HOOK is an experience desined to connect the user's problem to your solution w/enough frequency to form a habit.”

“Instagram has formed a trigger with the emotial fear of 'losing a moment'. 30 years ago we had Kodak moments.”

“The Hook Canvas the most important slide in Nir Eyal's COOP THiNK presentation.”

“It's not always the best product that wins. Usually it's the one that causes the stickiest habit.”

“How should we drive behavior we want to see? Help others find meaning. Engage them in something important.” –@nireyal at #coopthink

nir eyal, hooked linkedIn “Creating habits = consumers w/more LTV, more pricing flexibility, supercharges growth, increase defensibility.”

“Product dev is understanding psychology & emotional triggers to build habits. Powerful @nireyal #coopthink“

“Habits can be used for good.”

“Easier isn't always better.”

“It's flawless utility. Lets make stuff work..really well.”

UBITECH Exploring the Technologies Changing Consumers' Daily Lives.

ubitech exploring technologies changing consumers daily lives “Lisa Gansky @instagating talked about why the future of business is sharing.”

“Create a narrative to understand what the user is trying to solve and how they feel. Design to the narrative.”

“Together but not scrambled.”

“The future of business is sharing. Lisa Gansky”

“Access is starting to trump ownership says @instigating about the sharing economy.”

“Sharing is sexier than ownership.”

“Main tenant of the sharing economy: Unused value is waste.”

“Where access to talent goods and services trumps ownership.”

“Different way to THINK: A brand is a voice a product is a souvenir.”

“Magic equation: value must be greater than effort.”

“Part of innovation is making miss takes.”

“Products to platforms be open to the next great idea.”

“Capitalize on our relationships. It's our uniqueness.”

“Innovation is a business for optimists.”

“Bite off more than you can chew, then chew like hell.”

Sara Critchfield talked about how Upworthy exploded as a media company using big data.

“Adults need divergent thinking training.”

“@Upworthy @saracritchfield makes reporters write 25 heds per story 4 1st 3 months 2 promote divergent thinking.”

“We are creating passion in our work. Go back to why we do what we do.”

“Successful social media stories don't start with the keyboard. They start with the heart.”

“Don't forget to use your emotions as data! @Upworthy @saracritchfield”

“Sara w/Upworthy; integrate emotions w/data. Finances are emotional.”

“Focus on the 'share' in social, strengthen relationships – less than followers or likes.”

“Don't just give the info, say why it matters. Data & emotions together makes them both stronger.”

“End of a great day. I am going to take these fabulous ideas back and apply to my work and personal life!!”

Instant Insights /

Credit Unions Tweet From CO-OP THiNK 15

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