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The Cause

The wellbeing of communities and credit unions depends on the wellbeing of their members. Financial stability is at the core of the 2015 THINK Prize Challenge, focused on helping to increase the potential to thrive. Still, many potential members aren’t connected with the basic financial services, educational resources and dedicated support they need to make a choice that leads to better financial health and stronger communities.

Other factors that lead to a lack of financial empowerment include feeling challenged by navigating complex systems, diminished trust in financial institutions and a stigma around discussing money.

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