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David Morrison’s April 1 CU Times article, “Realtors: CUs Should Reach Out More,” eloquently reinforces the benefits of relationships between credit unions and Realtors for the credit union, the Realtor and, most importantly, the members.

David mentions that it wasn’t long ago that credit unions used to resent Realtors. We conducted a survey of credit unions in 2013 about Realtor relationships and found similar emotions. Some credit unions reported reluctance to connect with Realtors due to concerns about losing control of the member relationship. Others worried that a real estate agent’s poor performance could reflect on them.

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