kevin lytle

Members are losing interest in the traditional communication channel. It’s time to reimagine your member newsletter.

The credit union member newsletter has historically served as the primary method of regular communication to members. It contained a lot of information, was inexpensive to produce and distribute, and kept the credit union top-of-mind for members. In the past, there were not many alternatives to compete with the member newsletter as the primary method of communication.

Today, there are alternative communication channels, such as branches, SEG orientation meetings, websites, email, webinars and social media. These digital communication platforms have turned the printed member newsletter into a low priority, and too many credit unions have abandoned this important communication tool.

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