Card personalization and fulfillment company Shoreline has launched an all-in-one system that allows credit unions to instantly issue EMV cards to members right in their branches.

Shoreline, which is owned by digital security company Gemalto, is one of several companies that have embraced instant-issue as a way of helping credit unions increase card activation rates, card usage and member loyalty by getting cards into members’ hands quickly. Back in April 2014, the company launched an instant-issuance product, called Cards in an INSTANT, which lets credit unions issue credit and debit cards via in-branch printers. The new system helps credit unions issue EMV cards.

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