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Do Your Members “Get” New Features?

As credit unions roll out more and more new technology, bringing members up to speed is an escalating challenge. EMV is a case in point. With a liability shift scheduled for this October, many credit union card issuers are rolling out chip-enabled cards. Security-conscious consumers are primed for this change: Last year, the number one consumer complaint received by the FTC was identity theft. But just because your members want enhanced security doesn’t mean they’ll know how to use a new chip-enabled card. Some may not even realize their new EMV-ready card is different — or how.

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