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Jason BettingerDelivering a seamless member experience across physical and digital delivery channels is no longer just an option for credit unions to consider, it is a critical component of effective member acquisition and retention. This evolving method of service is referred to as omnichannel banking and it satisfies banking consumer demand for having a similar level of convenience that members receive from social media, entertainment and news gathering tools. It also benefits credit unions by creating opportunities to increase revenue, improve internal operational efficiency and lower the risk of losing members to other institutions due to slow or inconsistent service.

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