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ceo, ceo of the year, annette zimmerman, prime way FCU

Annette Zimmerman in a PrimeWay conference room, where the CARING logo is featured on a wall.

If Annette Zimmerman had a motto it would be that culture matters, because turning PrimeWay Federal Credit Union around meant changing the cultures of two credit unions.

“When I arrived in 2010, I had to cope with the damaged culture of two struggling credit unions,” said Zimmerman, president/CEO of the $443 million PrimeWay in Houston. “There was the culture of PrimeWay, which already had very high employee turnover, low loan origination and rising delinquency, and TexasOne’s culture after the merger.”

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