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Sarah Snell CookeWe frequently read about the impact of good storytelling. We listen to speakers, maybe at the GAC, and laugh at their jokes or gasp at their adventures. They pull you in and don’t let you go. You walk out of the room feeling like you can accomplish anything at your credit union. What most will not take back is the art of making someone care about your story—your credit union’s story.

The time has come to unleash a flurry of public relations in your communities founded on a solid corporate social responsibility program, and a thoughtful, integrated marketing strategy comprising messaging aligned with the credit union’s goals, all of which tell your story.

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