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Nearly 90 business owners and executives turned out for the TFCUniversity Business Clinic titled “30 Marketing Ideas in 60 Minutes” which featured a panel of six experts.

When a major bank announced it was pulling out of the small business loan market about a year ago, Lynne Viccaro O’Leary recalled seeing a deluge of ads from financial institutions in the New York metro area that trumpeted their sudden love for small businesses.

“The first thing I said to my staff, [was] to paraphrase comedian Chris Rock, ‘you are a financial institution; you are supposed to lend money. So what?’” said Viccaro O’Leary, marketing vice president for the $5 billion Teachers Federal Credit Union in Hauppague, N.Y.

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Peter Strozniak


Credit Union Times

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