When a major bank announced it was pulling out of the smallbusiness loan market about a year ago, Lynne Viccaro O'Learyrecalled seeing a deluge of ads from financial institutions in theNew York metro area that trumpeted their sudden love for smallbusinesses.

“The first thing I said to my staff, [was] to paraphrasecomedian Chris Rock, 'you are a financial institution; you aresupposed to lend money. So what?'” said Viccaro O'Leary, marketingvice president for the $5 billion Teachers Federal Credit Union in Hauppague, N.Y.

Answering that question led Viccaro O'Leary to shape an ideathat helped Teachers FCU stand out above the crowd of banksclaiming their newly found affinity for small business loans.

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