After a successful launch with Apple Pay, the $1 billion Goldenwest Credit Union of Ogden, Utah believes the best is yet to come in offering members the latest in payment technology.
“After a month we've done pretty well, we've done $23,000 in transactions through Apple Pay,” Louise Hilliard, assistant vice president at Goldenwest said. As of Feb. 20, Goldenwest had 746 cards enrolled in Apple Pay. The credit union also consistently adds about 10 new cards every day. However, Hilliard said she expects a big jump in activity as many of the grocery stores in Goldenwest's region go live with Apple Pay.
“That is a big deal for us in terms of repeat usage; it's more than going to Nordstrom every so often,” she explained, “the more grocery stores that come on using Apple Pay and use NFC transactions the more it will be used.”
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Roy Urrico
Roy W. Urrico specializes in articles about financial technology and services for Credit Union Times, as well as ghostwriting, copywriting, and case studies. Also: writer/editor of a semi-annual newsletter for Association for Financial Technology since 1997 and history projects funded by the U.S Interior Department, National Park Service and Warren County (N.Y.).
