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Shannon Van SicklerThe family home. It’s where the day starts and ends for virtually every member of a credit union.

Your members’ homes are the foundation from which their life grows. When neighbors talk about possible future moves over a back fence, your credit union should be part of that conversation.

So why do so few of your members get a home loan from your credit union? Often, it’s because real estate agents steer home buyers to other home loan sources. In many instances, that’s because real estate agents just aren’t very familiar with credit unions, which still account for a small part of total mortgage originations nationwide.

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