wealth management, financial planning Laurie Baker

When Jan. 1 comes around, the willpower, commitment and determination of the American consumer always ratchets up a few notches. This goes well beyond that resolution to get in shape or tackle a new project.

Financial health is front and center as people begin to think about commitments to save more money for retirement, pay off debts, start an educational fund for their kids, or begin an investment portfolio.

All credit unions have the opportunity to use this time of year to educate members about their complete range of investment and retirement services. Done well, it can jump start the development of a fuller member relationship over the months to come.

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