maine savings UMaine millennial branch lounge

With a comfy lounge area, free coffee and Wi-Fi less than a mile away from the University of Maine campus in Orono, Maine Savings Federal Credit Union has provided students an alternative to Starbucks.

According to Maine Savings President/CEO John Reed, the opening of the $303 million credit union’s College Avenue branch represented the latest piece of an ever evolving strategy to better connect and serve what some consider the elusive millennials.

Part of that long-term strategy began years ago when the Hampden, Maine-based credit union initiated discussions with and signed marketing agreements with the University of Maine athletic department. The move helped increase visibility on campus as its signage has been visible at every game in every sport from basketball to football and hockey.

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