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online lending growth consumer behaviorAsk Mike Powers about his wish list for Garden Savings Federal Credit Union in Parsippany, N.J., and more loans automatically tops the list.

For Powers, chief sales officer and vice president of marketing, lending and business development at the $298 million cooperative, the fastest way to generate loans is through several online lending engines the credit union currently uses. The process is fast, convenient and an excellent source of new money, he said.

“Their infrastructure is built to generate leads and that’s the bottom line,” Powers said. “And, there are more and more providers popping into that space.”

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