Evan Clark said he can take any one of the products at the Department of Commerce Federal Credit Union, go on the Internet and in a matter of five minutes, come to one brutally honest conclusion.
"I can find every one of my products, but quite honestly, they're much better than the products we offer," Clark, president/CEO of the Washington, D.C.-based credit union, said.
Given that the Department of Commerce FCU's membership is open to anyone who lives, works, worships or goes to school in the D.C. area, the cooperative's name is also potentially confusing for prospective members.
Continue Reading for Free
Register and gain access to:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.