Sarah Snell CookeThe credit unioncommunity allegedly eclipsed 100 million members this year. The figure is bogus, and eventhe most religious credit union believers know that figure includesnot a small amount of double counting from memberships by oneperson at multiple credit unions and other account structures.

However, I don't think many, if any, would argue that creditunion membership is not growing; apples to apples comparison of thefigures showed a 2.9% year-over-year increase. Of course the debateremains over the quality of those members as measured by number ofproducts used, savings versus loans, and other variables.

So while everyone is touting that faux 100 million-memberbenchmark, the fact that membership declined at 54% of credit unions was glossed over. A number of factors play intothis decline, ranging from lack of resources to lack of energy tolack of interest from those credit unions or the potential membersor both.

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