Jim NussleSince the day I agreed to become the next president/CEO of CUNA, I’ve made it my mission to become more familiar with credit union philosophy, operations and goals. And as I’ve done so, the priorities of credit unions have become clear to me: Protect the credit union tax exemption; reduce the regulatory burden, and realize the shared vision that “Americans choose a credit union as their best financial partner.”

As priorities, these goals are equal in stature. But let me focus some more on the regulatory burden – which, in my view, must be eased on credit unions as quickly as possible.

My advance research into credit unions quickly showed me that they were established to promote thrift and provide access to credit for provident purposes, and to provide consumers and small businesses with an alternative to for-profit financial institutions.

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