AUSTIN, Texas — Curious what the future of credit unionswill look like?

Ron Shevlin, senior analyst at Aite Group, suggested to CU WaterCooler Symposium attendees Thursday that the future of creditunions boils down to changing the rules of retail banking so thatthey are in the credit union industry's favor, rather than thebigger players'.

He added that a niche exists for credit unions in deliveringfinancial advice to the truly financially engaged masses. Hedefined financially engaged as those who are creating and managingmonthly budgets, categorizing and forecasting their expenses, havea desire to get advice on how to manage their finances better andwhich payment methods to use.

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