Nominated by CU Insight, CU Times' Senior Reporter and Directorof Social Media Myriam DiGiovanni took the ALS Ice BucketChallenge.

In keeping with the challenge to others in the credit union industry initiated by CUESand the $582 million CitizensFirst Credit Union,DiGiovanni extended her challenge to CU Times' past TrailblazerAward winners, The Cooperative Trust and CU Water Coolereditors. To meet the challenge, they must join thecountless celebrities and everyday people who poured abucket of ice water over their head to raise awareness and money tofight amyotrophic lateral sclerosis, also known as Lou Gerig'sDisease. ALS attacks nerve cells, ultimately leading toparalysis.

Here is how the Ice Bucket Challenge works. Participants postvideos of themselves getting soaked on Facebook, Instagram, Google+or Twitter, and nominate others to do the same within 24 hours andmake a donation of $10 per person or $100 to ALS charities. Thosechallenged can opt out of taking the icy bath and simply make adonation. Funds raised not only help further research for a curebut also go toward providing care for those living with thedisease.

Credit unions have been answering the call. So far we've heardfrom Element Federal Credit Union, Mazuma Credit Union, Air AcademyFederal Credit Union, Academic Federal Credit Union and others.