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Nominated by CU Insight, CU Times’ Senior Reporter and Director of Social Media Myriam DiGiovanni took the ALS Ice Bucket Challenge.

In keeping with the challenge to others in the credit union industry initiated by CUES and the $582 million CitizensFirst Credit Union, DiGiovanni extended her challenge to CU Times’ past Trailblazer Award winners, The Cooperative Trust and CU Water Cooler editors. To meet the challenge, they must join the countless celebrities and everyday people who poured a bucket of ice water over their head to raise awareness and money to fight amyotrophic lateral sclerosis, also known as Lou Gerig’s Disease. ALS attacks nerve cells, ultimately leading to paralysis.

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