Randi Zuckerberg, sister of Facebook CEOMark Zuckerberg and the popular social media site's former directorof market development, signed an agreement to speak at an Aug. 20CO-OPFinancial Services THINK It Out event.

Zuckerberg is currently the CEO of Menlo Park based ZuckerbergMedia. She spoke at CO-OP's Think 14 conference in New Orleans inMay of this year. Her speech in August will focus on insights intobusiness innovation.

The payments CUSO said the one-day event in Ontario, Calif.,would help increase the conference's impact on credit unions aroundthe country. Attendance will be free to credit union employees, andCO-OP has planned similar events in Livonia, Mich., on Sept. 20;Washington. D.C., on Oct. 8; and, Pleasanton, Calif., on Nov.5.

“Our 'Think It Out' events will focus on enhancing the memberexperience to attract new members, build loyalty and add revenue,”CO-OP CEO Stan Hollen said. “We will look at key trends andopportunities for credit union growth. Like our THINK conference,we will do so with a difference – by finding 'insight from theoutside' with the help of fantastic featured speakers.”

The THINK It Out agenda will also include CO-OP subject matterexperts speaking on how to attract younger members and new advancesin financial technology, including mobile, EMV, branchtransformation and member service, CO-OP said.