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Fans of the San Francisco 49ers are such avid users of social media channels that Esurance seized on an opportunity to create for them even stronger ties to the NFL football team.

The 49ers and the San Francisco-based division of Allstate announced a partnership June 17 that makes Esurance the exclusive car, motorcycle, homeowners and renters insurance sponsor of the football franchise. Through the new Faithful 49 program, fans will have access to a number of benefits such as free trips to road games on the football’s team plane, lunch with a player and autographed items.

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