Fans of the San Francisco 49ers are such avid users of socialmedia channels that Esurance seized on an opportunity to create forthem even stronger ties to the NFL football team.

The 49ers and the San Francisco-based division of Allstateannounced a partnership June 17 that makes Esurance the exclusivecar, motorcycle, homeowners and renters insurance sponsor of thefootball franchise. Through the new Faithful 49 program, fans willhave access to a number of benefits such as free trips to roadgames on the football's team plane, lunch with a player andautographed items.

President of the 49ers Paraag Marathe and Esurance President/CEOGary Tolman said the mutual embrace of digital and social media wasone of the reasons that drew the entities together.

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