Fans of the San Francisco 49ers are such avid users of socialmedia channels that Esurance seized on an opportunity to create forthem even stronger ties to the NFL football team.
The 49ers and the San Francisco-based division of Allstateannounced a partnership June 17 that makes Esurance the exclusivecar, motorcycle, homeowners and renters insurance sponsor of thefootball franchise. Through the new Faithful 49 program, fans willhave access to a number of benefits such as free trips to roadgames on the football's team plane, lunch with a player andautographed items.
President of the 49ers Paraag Marathe and Esurance President/CEOGary Tolman said the mutual embrace of digital and social media wasone of the reasons that drew the entities together.
Continue Reading for Free
Register and gain access to:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts.
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders.
- Educational webcasts, white papers, and ebooks from industry thought leaders.
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com.
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
