Our vision for credit unions' future that "Americans choose credit unions as their best financial partner" is aimed to help unite, guide and achieve a shared, strategic agenda – all based on our shared values.
At CUNA, our goal is annually returning $20 billion in financial benefits to consumers, and having 55 million Americans select a credit union as their primary financial partner – all by 2023. It will take considerable effort, but I am confident we will get there.
To be successful, CUNA is focused on the three shared agenda items – removing barriers, raising awareness and fostering service excellence. In the 18 months since the vision initiative was unveiled, much has been accomplished. Consider:
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