PSCU is consolidating its two suburban Detroit call centers intoone operation that will include better analytics to help staffersprovide more personalized service, the big CUSO said.

A grand opening ceremony is planned for July 9 at the45,000-square-foot facility in Allen Park, Mich., where 315staffers will be employed as the St. Petersburg, Fla.-based PSCUconsolidates its operations in Auburn Hills and Southgate,Mich.

PSCU said it also has 840 staffers at its call center in St.Petersburg and another at its Phoenix operation. The big CUSO hadbought the former Digital Dialogue's call centers in suburban Detroit and Phoenixin 2007.

“We're seeing increased demand for robust, geographicallydispersed call center support, especially in the wake of recentdata compromise events and the severe weather throughout thecountry this winter,” PSCU President/CEO Mike Kelly said in thecompany's announcement this week.

The announcement also said, “The company is developingtechnology to enhance self-service capabilities for credit unionmembers both via mobile applications and their call centers toempower members to resolve requests with less time and effort.

“PSCU's initiatives on the analytics front, in addition tohelping credit unions better know and serve members, will also givePSCU's call center representatives more powerful tools to give thesame kind of personalized service that its credit unions providetheir members.”

PSCU said its call centers now handle more than 18 millioninquiries a year.