For Sean Jelen, president/CEO of the $197 million Tobyhanna Federal Credit Union in Scranton, Pa., the status quo simply doesn’t exist.

“I’ve banned the phrase ‘we’ve always done it that way,’” the latest Trailblazer 40 Below said only half jokingly. “I believe in challenging the way we think about everything by examining why. Sometimes the reasons may still be valid, but taking that fresh look, breaking it down into pieces, that process gives us an opportunity to do more, to succeed or fail.”

With the consolidation of the credit union industry, Jelen said, the general cookie cutter approach to strategic planning of looking just three to five years out has to change.

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