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A New Take On Member Experience: Onsite Coverage

NEW ORLEANS THINK 14 attendees use an app to create their own brand positioning statement.

By David Morrison | Updated on May 22, 2014
Ivan Askwith, a movie producer and digital strategist, used his experience with the movie Veronica Mars to ask credit union executives if they feel confident they know their members' needs.

NEW ORLEANS — Attendees at CO-OP Financial Services’ THINK 14 conference have developed a new brand positioning statement that conference organizers hope credit unions around the country might use to help update their own statements.

“A credit union is”, according to the new statement attendees created on Wednesday with the help of the THINK 14 conference app, “a financial institution that delivers trust and value because of our commitment to caring and community.”

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