Do you scratch your head wondering how a brand like BlackBerry can go from an industry leader to the bottom of the heap in only a few years? How about Radio Shack, JC Penney or Red Lobster, who are all on life support?

All of these businesses waited too long before changing their business models and their brands fell out of favor with the customers who are their future business.

Let’s look at your credit union. What is the average age of your membership? High 40s, low 50s? What is the average age of your board of directors? Probably a bit older than that. Are you still focused on building brick and mortar branches? Are you fighting full investment in technology? Does your board struggle to understand “crazy” new ideas to try to reach younger members? Is strategic planning still a one-time-a-year event?

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

Already have an account?


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Dig Deeper


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.