NEW ORLEANS — Credit unions' need to better brand themselves makes for familiar conference complaint, but heads turned when an energetic, successful entrepreneur told his audience their failure to press their brand advantage made him want to vomit.
"For the last five years the banks, your chief competition, have had their collective brand dragged through the muck of financial scandal and the fact that you lot have failed to capitalize on your brand advantage makes me want to vomit," Internet wine seller Gary Vaynerchuk during a presentation to credit union executives attending CO-OP Financial Services' THINK 14 conference on Tuesday.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
