NEW ORLEANS — Credit unions' need to better brand themselves makes for familiar conference complaint, but heads turned when an energetic, successful entrepreneur told his audience their failure to press their brand advantage made him want to vomit.
"For the last five years the banks, your chief competition, have had their collective brand dragged through the muck of financial scandal and the fact that you lot have failed to capitalize on your brand advantage makes me want to vomit," Internet wine seller Gary Vaynerchuk during a presentation to credit union executives attending CO-OP Financial Services' THINK 14 conference on Tuesday.
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