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Numerous articles and research have shown effective communication to be an important driver of employee engagement, which leads to improved financial performance.

Gallup reports that those organizations falling within the top 25% of employee engagement in their client database not only have significantly higher productivity, profitability and customer satisfaction, but also reduced turnover, lower absenteeism and fewer safety incidents than those clients falling in the bottom 25%. These numbers make a strong case for the value and importance of strategic communication.

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