To meet federal guidelines for green marketing, any environmental claim must be backed by reliable scientific evidence that shows a significant environmental benefit and does not mislead consumers, according to Laura Koss, senior attorney in the Federal Trade Commission's Division of Enforcement.
Those guidelines must be followed when marketing e-statements, solar loans and other environmentally-friendly products and services.
"In layman's terms, the statute says: Don't lie; back up your claim," Koss told CU Times.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
