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There’s no doubt the under-34 crowd is leading the charge toward mobile banking. Yet older consumers are increasingly turning to their smartphones and tablets to meet their banking needs, representing a big opportunity for credit unions.

While older consumers still account for a smaller chunk of the market — approximately 27% of those who perform mobile banking transactions, according to a 2012 online survey of nearly 3,000 individuals conducted by the Consumer Research Section of the Federal Reserve Board — the percentage of older individuals swapping branch activities for mobile banking is only getting bigger, multiple studies reveal.

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