X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

With the growth of social media and the use of the Internet by consumers, companies increasingly have to manage their online reputations. Companies promote their brand through the Internet, but they also have to manage the reputational risk that can result from discontented members of the public, competitors and others posting negative material about them and their products and services.

recent survey by Deloitte underscores the importance of managing reputational risks in social media. In finding that reputational risk is now the biggest risk concern for CEOs, the survey noted that “given the speed and global reach of social media, companies today are at much greater risk of losing control over how they are perceived in the marketplace.” Even the government is using social media to monitor product hazards. For example, the Food and Drug Administration recently issued a solicitation for a company to monitor social media for emerging hazards concerning FDA regulated products, including early detection of adverse events and food borne illness.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

 

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.