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LAS VEGAS – The Financial Brand Forum 2014 opened Thursday here at Ceasar’s Palace and in an opening address, shared the key to getting CFOs on board with marketing: differentiation.

“Strong brands make more money,” said Jeffry Pilcher, founder/publisher of The Financial Brand, to the more than 400 financial executives from 14 countries, six continents attending the two-day conference. “The differential is the ROI of marketing.”

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