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Members flocked to an auto buying service at First Financial Credit Union last year, saving them more than $1 million in financing costs

With several back-to-back years of auto lending growth, credit unions have much more room to be creative in their efforts woo car shoppers away from their direct competitors, namely dealerships.

Even though the $420 million First Financial Credit Union in West Covina, Calif., launched its in-house Auto Buying program four years ago, the cooperative had record growth in 2013, said Torri Scott, vice president of marketing and core product manager.

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