“When life gives you lemons, make lemonade” is a phrase often used to encourage optimism and a can-do attitude in the face of adversity or misfortune. When speaking with credit unions facing big challenges especially with earnings or growth, I like to tell them about Teri Robinson and Pacific Northwest Ironworkers Federal Credit Union in Portland, Ore.

Robinson took the helm there in March 2010 – just in time to receive a letter that would forever change her leadership path. “The NCUA told us we were in net worth restoration and that we had been downgraded,” Robinson said, explaining that her credit union was struggling with its loan losses. “I was the new CEO and I remember thinking, ‘What have I done? Am I setting myself up for failure? Is it worth it to do this?’”

Robinson isn’t alone: Smaller credit unions make up the majority of our numbers and are facing significant challenges. To survive, smaller credit unions will need to adapt, learn, adjust, innovate and collaborate.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.