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On Valentine’s Day, credit union consumers were apparently in the mood for love, as merchants saw a 19% increase in dollars spent compared to last year, according to CO-OP Financial Services in Rancho Cucamonga, Calif.

“Valentine’s Day this year happened to fall on the Friday before the three-day President’s Day weekend, which perhaps fueled additional spending on what is normally a busy day for merchants,” said Stan Hollen, president/CEO, CO-OP Financial Services. “That factor combined with an improving economy made Valentine’s Day 2014 a perfect marriage of love and commerce.”

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Peter Westerman

 

Credit Union Times

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