"I love solving problems, developing talented people and figuring out how to take our service to the next level," said Willard Ross, senior vice president/chief retail officer at the over $2.2 billion Coastal Federal Credit Union in Raleigh, N.C.
That he gets to do just that every day, working alongside a team dedicated to creating customized member-centric solutions to help further the organization, represents a homecoming of sorts and he likens it to being a kid in a candy store.
"I've been given the ability to take and apply everything I've learned over my 38-year career," said Ross, who spent some time on the "dark side" at banks and became frustrated with the inability to execute a strategy long-term.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
