For Lower Valley Credit Union, blazing a trail with its work with the underserved has meant really cluing into the lives and needs of most of its members.

“To say that LVCU is sensitive to the realities of our valley would be an understatement,” said LVCU CEO Suzy Fonseca. “We respect the realities and help provide sincere solutions. It’s actually very simple: Our member’s financial accomplishments are LVCU’s financial accomplishments. We are all in this together.”

The $61.3 million, 8,500-member credit union is in Sunnyside, Wash., in the heart of Eastern Washington’s agricultural region. More than 88% of LVCU’s members qualify as low-income and a significant number make their living primarily in agricultural work, often seasonal or uncertain.

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