Read how credit unions used the popularity of the Super Bowl to gain publicity, loan growth and have a little fun at the same time.
High 'Steaks' in League Super Bowl Wager: Washington-based Northwest Association offers local smoked salmon; Colorado-based Mountain West Association bets buffalo steaks.
Generations Football Campaign Scores $30M in New Loans: Three-month campaign included staffers in team jerseys and AstroTurf in branches at San Antonio-based credit union.
Super Bowl Wager Pits Bellco Against BECU: Denver and Seattle-based credit unions agree losing city's CEO will wear winning city's team jersey for a day.
And, from Super Bowl XLVII …
Charlotte Metro's Super Bowl Ads: Television spots in North Carolina market highlighted a “happy place.”
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