While skeptics are convinced social media falls short on producing a return on investment, some credit unions have the hard numbers to prove engagement – the next phase beyond functionality – is actually working.
Defining Social Media's Purpose Can Help Produce ROI: Read how Navy Federal and America First have integrated social media into their overall business strategy.
Member Engagement Goes Beyond Functionality: The gateway drug to social media is Facebook, but engaging with members in new ways like Snapchat or Instagram could see huge growth next year.
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Interaction Is More Than Showing Up: Only 10% of credit unions are settlers, who stick around to finish what they started in social media.
Developing Social Media Strategies and Metrics for Credit Unions: Download this Filene Research Institute report courtesy of Credit Union Times.
Look Elsewhere to Reach Younger Demographics: As Facebook has become institutionalized, the kids are hanging out elsewhere.
Infographic: Statistics about social media engagement.
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