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The two executives are posting their facial hair progress using social media.

Things are getting pretty hairy at the $2 billion New Jersey-based Affinity Federal Credit Union.

John Fenton, CEO, and Joe Herbst, senior vice president and chief strategy officer, decided to go head-to-head to see who can last longest without shaving to raise awareness about prostate cancer among the company’s 370 employees and 133,000 members. They are competing to grow the best beard this month as part of the Movember campaign for men’s health.

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