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Young adults are considered the target market and they’re high on the agenda of most credit unions, which is the future of our consumer base and our lending portfolios. By targeting young adults and generating loyalty, credit unions can create a lasting and profitable relationship with this growing demographic.

This report from Filene Research Institute explores the difference between what it means to attract members and what it means to keep members with a keen focus on this ever more important group of members.

Written by Michelle Bloedorn and Jake Foreman of Member Loyalty Group, this report uses the Net Promoter Score developed by loyalty guru Fred Reichheld to look at feedback from 19 credit unions in varying size, with the largest being $10 billion in assets. In addition to this, the data was broken down into age categories and compared to the equivalent NPS results from banks.

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