In their quest to make long-lasting connections with Gen Y, some credit unions are learning the hard way that authenticity may be the key.
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With their ability to see through fake attempts to be hip, Millennials actually crave details on how financial products and services will benefit them – and the answers must translate on the social media channels they're using.
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They may also be swayed to switch from banks if they can actually see what credit unions are doing outside of the branch to make a difference in the community.
The report also includes exclusive content from the Filene Research Institute on examining credit union loyalty among young adults. Just click, download and learn.
Then check out the rest of this week's in-depth look:
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